University of Zurich ISO 27001 · GDPR EU AI Act-aligned
For executive search firms · Ireland

Most search firms
run personality questionnaires.
You can run neuroscience.

Behavioural decision-style misfit can be a leading, and overlooked, cause of C-suite placement failure. EyeQ measures loss aversion, perception gaps, and decision behaviour under real choice pressure, in 20 minutes. Objective. Peer-reviewed. Predictive. Experience it in five minutes before you decide anything.

See how it works, free 5-minute demo
5-minute demo Instant, no call needed Webcam only
EyeQ neurodynamic assessment symbol

Our team's original work has been featured in

Wall Street Journal Bloomberg Discovery Scientific American Inc. Science (AAAS) NPR Wired swissinfo.ch Deutschlandfunk
Built & validated with University of Zurich ISO 27001 GDPR + EU AI Act
Start here

Experience it yourself in 5 minutes before you run it with candidates.

No booking, no sales call. The free demo is a few real choices, enough to feel exactly what your C-suite and other executives will feel, and see how decision style is measured. The full 20-minute assessment gives the complete, individualised profile you'd use with candidate placements.

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The 5-minute demo

A few quick choices, in your browser, right now. You'll feel the difference from a questionnaire inside the first minute, and see how decision style is measured. Free, no call required.

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See a real report

Alongside your snapshot you'll see a full sample EyeQ report, exactly what your C-suite and other executive candidates can receive, so you understand what you'd be putting your name behind in every placement.

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Go deeper if you want

Like what you see? Take the full 20-minute assessment and go deeper with one of our experts. Demo-takers get it at an exclusive discount.

Methodology spectrum

When your hiring client asks "what makes your assessment process different?"

The honest answer: leading global search firms run self-report personality questionnaires layered over an algorithm, with no objective behavioural measurement anywhere in the stack. Here's what each methodology actually measures.

The best way to predict behaviour is to measure behaviour. EyeQ measures how people actually decide, not how they describe themselves.

Direct measurement

EyeQ

Neurodynamic assessment · UZH

Methodology

Eye gaze, pupil dilation, response dynamics under real choice pressure. 20 min. Biometric. Not just a questionnaire.

Output

Observed decision behaviour, risk tolerance, loss aversion, perception gaps, information-quantity need.

Defensibility

Peer-reviewed neuroscience. UZH research base. Holds up in front of a hiring board's risk committee.

Access

Certified use only. A genuine methodology differentiator for firms that want to stand out with a next-generation assessment.

Best for

Boutique search firms that want objective candidate decision data that interviews and reference calls systematically miss.

Self-report personality test

Self-report personality · Big Five lineage

Methodology

Self-report personality assessment scoring on standard personality dimensions.

Output

Personality profile, traits, dark-side derailers, and motives. Based on what the candidate reports about themselves.

Defensibility

Dependent on the test type. Some are academically validated, others are not. Widely used in leadership selection globally.

Access

Open licensing. Used across large and boutique search firms alike, not a differentiator.

Best for

Personality-based risk conversations and leadership development, mature and credible, but widely available.

AI inference from games

AI inference from games

Methodology

12 short games whose outputs are fed into a trained algorithm to infer candidate traits and predicted job fit.

Output

Predicted traits, algorithmically extrapolated from game-play behaviour, not direct measurement.

Defensibility

Algorithm transparency varies. Risk-committee questions about training-data bias and inference chain are common at C-suite level.

Access

SaaS subscription, broad access. Not a boutique differentiator.

Best for

High-volume early-stage screening, harder to defend the inference chain in front of a sceptical board at C-suite level.

Comparison reflects published, public information about each method. We describe what each is built for, not which is "better." Under review for accuracy.

Is this for your firm?

EyeQ is for executive search firms that…

  • Place senior leadership or C-suite candidates (CEO, CFO, CHRO, CRO, COO, CTO, Legal Counsel)
  • Want a methodology differentiator most search firms have not yet licensed, global or boutique
  • Want to lower placement failure rates and lengthen post-placement tenure with objective decision data
  • Have active mandates this quarter where EyeQ could fit into the shortlist workflow
  • Care about methodology defensibility, your hiring client's risk team will ask
For your client's risk & procurement team

Procurement-ready data privacy & compliance.

Every C-suite hire goes through procurement review. EyeQ is built to clear that gate, not survive it.

GDPR + Swiss DP

Full GDPR compliance. Swiss Data Protection Act-aligned. DPA available on request before any candidate assessment.

ISO/IEC 27001-certified

Information security management certified. Audit reports shareable under NDA.

EU AI Act-aligned

Models are pre-trained on validated UZH research datasets. Not continuously learning on candidate data. Conformity statement available.

No biometric retention

Video frames used for gaze tracking are processed and deleted post-assessment. Only structured numerical features retained, hashed to assessment ID.

Hosted on EU servers

All data processing and storage on EU servers. Cross-border data flows comply with Adequacy decisions.

Candidate consent built-in

Explicit consent flow before assessment, with full data-handling disclosure. Candidates can request deletion at any point.

The science

Built on peer-reviewed neuroscience
from the University of Zurich.

When your hiring client asks "where does this come from?", this is the answer.

How human decision-making is assessed, and where EyeQ measures it directly.
Measurement depth
from what people sayto what the brain does
Self-report
Self-report personality tests
How it works
Asks people to describe their own behaviour. Self-described traits, what people say.
Game-based inference
Inferred from gameplay
?
How it works
Games whose results an algorithm uses to infer traits. Inferred, not directly measured.
EyeQ
Direct neural measurement
EyeQ · MGME Neurotech
EyeQ
How it works
Eye gaze, pupil dilation, and response dynamics under real decision pressure. Neural decision dynamics, directly measured.
FoundersDr. Micah Edelson and Dr. Marcus Grüschow, experts in decision neuroscience and economics.
Research lineageBased on Nobel Prize-winning theory (Kahneman), published in the world's top peer-reviewed scientific journals.
Validation3x more effective than the gold standard at predicting real-world outcomes (retention, career progression, stress resilience), validated across executives, doctors and fighter pilots, and backed by externally peer-reviewed studies.
ComplianceGDPR + Swiss DP · ISO 27001 · EU AI Act-aligned · hosted on EU servers · models pre-trained, not continuously learning.
What happens next

From a 5-minute demo to certified, at your pace.

  1. Try the 5-min demo

    Five decisions in your browser. See how it works, plus a full sample report. No appointment, no call, experience exactly what your C-suite and other executive candidates will.

  2. Go deeper (optional)

    Take the full 20-minute assessment for your complete profile, and go deeper with one of our experts, at a demo-taker discount. Introductory pricing during the Ireland launch.

  3. Get certified

    If EyeQ belongs in your search process, certification is a 2-day training that licenses you to run EyeQ with candidates on your mandates.

  4. Use it with candidates

    Run EyeQ on C-suite shortlists. Objective decision-behaviour data to strengthen your placement recommendation, alongside your interviews and reference calls.

Common questions

Asked before. Answered now.

What's the difference between the demo and the full assessment?

The demo is 5 minutes, just a few choices. It's enough to experience the UX and see how decision style is measured, but not enough data for a full individualised profile. The full assessment is ~20 minutes and produces the complete, personalised decision profile, the one you'd run with C-suite candidates on your mandates.

Does this replace my judgement as the search consultant?

No. EyeQ is decision-behaviour data, one input alongside your reference calls, interviews, candidate history, and your read on cultural fit or add. It's the methodology depth your hiring clients increasingly demand, but you remain the consultant making the placement call.

Most boutique search partners present EyeQ findings alongside their candidate slate as it strengthens the consultant's recommendation rather than replacing it.

Is this a professional tool, or can anyone access it?

EyeQ is a professional tool, offered to executive search professionals and organisations, not as a consumer product. The demo is open to verify fit or add; full assessment and certification are for credentialed practitioners and firms running professional searches.

How is EyeQ data handled? Is this EU AI Act-compliant?

Yes. EU AI Act-aligned: our models are pre-trained on validated UZH research data, not continuously learning on candidate data. GDPR-compliant. ISO 27001-certified. Hosted on EU servers.

Video frames for gaze tracking are processed on-device or deleted post-processing, only structured numerical features are retained, hashed to candidate ID. Full DPA + EU AI Act conformity statement available to your client's procurement team on request.

Can I white-label the report?

Co-branded by default. White-label arrangements are available for partner firms post-certification. Most boutique partners prefer co-branded ("Powered by EyeQ . Decision Intelligence from UZH") because it strengthens their methodology pitch to hiring clients.

How does EyeQ data predict placement success?

The strongest signal is in decision-style misfit, candidates whose risk tolerance, perception gaps, or information-quantity need is structurally mismatched to the role's actual demands and strategic hiring requirements. These misfits are a major driver of early C-suite turnover.

EyeQ won't tell you who the best candidate is. It will surface decision-behaviour patterns that interviews, reference calls and self-reports systematically miss.

What's the pricing?

We're running introductory pricing during the Ireland launch, your first demo is free, and full pricing for assessments and certification will be covered in your session with one of our experts. No prices on this page, we prefer to walk through the economics in the context of your specific mandate structure.

From the senior leaders they assess

What the C-suite says after taking EyeQ.

"A rare and genuinely eye-opening leadership experience. Seeing my decision patterns under uncertainty reflected back with such clarity created a new level of self-awareness. For any executive serious about judgment, not just skills, EyeQ is an exceptional foundation."

Dr. Philip Peters
Dr. Philip Peters
CEO, ZWZ AG

"EyeQ impressed me. The results mirrored my decision behaviour and leadership style very precisely. It helps me consciously adapt how I lead across different contexts . I'm convinced my effectiveness as a CHRO will benefit lastingly."

Denise Scheidegger-De Cia
Denise Scheidegger-De Cia
Chief Human Resources Officer

"The precision of the results impressed me, my decision profile matched my own perception astonishingly well. In an environment of decisions under uncertainty and risk, EyeQ delivers valuable perspective on how you actually decide."

Daniel Aenishänslin
Daniel Aenishänslin
Chief Credit Officer, Basler Kantonalbank

Real EyeQ assessment participants, quotes and titles as provided by MGME.

Free 5-minute demo

Bring methodology depth to your next C-suite placement.

No call, no commitment. Experience the assessment your C-suite and other executive candidates will take, a few real choices in your browser, instant snapshot, full sample report. Demo-takers get the full assessment at an exclusive discount.

  • Free 5-minute EyeQ demo, a few real choices
  • See how decision style is measured
  • See a full sample candidate report
  • No sales call, go deeper only if you want to
  • Procurement-ready DPA + EU AI Act conformity statement
  • Introductory pricing during the Ireland launch

Get your 5-minute demo

For executive search professionals and organisations. GDPR + Swiss DP, no spam, just your demo and a short follow-up.